About Us

William Mortimore is a Managing Director and co-founder of Keystone Insights. His background has focused on software development for the healthcare and IT markets.  In addition, he has spent substantial time assisting other companies in strategic and operational advisory services built on his over 30 years experience. Bill was also a Managing Director of Healthcare Growth Advisors, Chairman, CEO/President and founder of Merge Healthcare from 1987 until 2006. Bill has served as a co-founder and a senior manager of several businesses in the fields of information communications technology, healthcare services and real estate and has been responsible for securing public and private financing for these organizations. Bill is an Original Member of the American College of Radiology and National Association of Electrical Manufacturers ("ACR and NEMA") committee responsible for establishing and maintaining the DICOM medical imaging standard. He has been a Director of ARI Network Services Inc. since June 2004. Bill is currently the Chairman of the IT Association of Wisconsin, and was Chairman of ProVox, a healthcare IT company. Bill has served as a member of the Board of Directors of the Diagnostic Imaging Division of NEMA, since the spring of 1996. Bill also served as a member of the Board of Directors of MRI Devices, Inc., a privately held diagnostic imaging manufacturer, from November 2002 until its sale to Intermagnetics General Corporation in mid 2004. Bill received a B. S. in Electrical Engineering from Michigan State University, an M.E.E. from the University of Minnesota and pursued Doctoral studies in Electrical Engineering at the University of Minnesota 

David Noshay is a Managing Director and co-founder of Keystone Insights.  His background has focused on the strategy, sales, marketing and operations side of software development for the healthcare and IT markets.  In addition, he has spent substantial time assisting other companies in operational and strategic advisory services built on his over 20 years experience. Prior to Keystone Insights, David was Managing Director of Healthcare Growth Advisors, a strategic, operational and financial consulting group.  Previously, David was President of Merge eFilm and Senior Vice President of Strategic Business Development for Merge Healthcare. David also served in various roles during his 12 years at Merge as Vice President, Business Development, Strategic Marketing, Sales, and Marketing. David’s experience also includes senior leadership roles in sales, and marketing, operations and product development with Siemens Medical Systems, Scitex Medical Systems, Konica Medical Corporation and Agfa Corporation. Throughout his career, Mr. Noshay has been responsible for the strategy and development of dozens of innovative products, as well as the strategy, implementation and integration of 8 different company merger & acquisitions. Mr. Noshay holds a B. S. in Electrical Engineering and an M.S. in Biomedical Engineering from Rutgers University.